There is a need to embed the AI in the most applications and reports. Power BI is a powerful tool for self-service BI. There are many ways to embed the AI in the Power BI reports. In this session, First, some explanation of what is text analysis and how it can be useful for customer feedbacks analysis will be provided. Then, I will show how to use cognitive services with the aim of text analysis such as sentiment analysis, keyword extraction and topic extraction and so forth. Also, I will show how we can use the model that has been created in some cloud applications such as Azure ML studio into Power BI reports. This session will show you how you can consume the AI model and services into Power BI report and create more smart reports.